Detroit: Nowadays social media has become an important thing in people’s lives. It is not just remained as a platform to communicate; it does a lot more than that. Today, it’s not at all uncommon that your grandparents having their own Facebook accounts which mean that social media is at the greater reach as the number of users is increasing daily. Marketers need to understand that social media is not just about showing up the brand on every platform. Their main objective must be being engaging and connecting up with the target audience.