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Detroit: The status of search is anything but still. As Google goes on to innovate and evolve, SEO best practices are continually changing. Regular algorithm updates have kept search marketers on their toes as they move and modify their approach to fit Google’s misty norm for a quality site. Policies once extensively employed to make a high score are now completely wiped out, and after Google’s latest update, Hummingbird, more customary SEO practices might fall by the wayside.
In spite of the constant changes, organizing your website’s SEO and position on search is not really that tough. Actually, it might be simpler in 2014 than ever before. Look into these 5 pillars of SEO Success in 2014.
1. Link building is out and content is in
This is not precisely an exposure for most search marketers, but it’s a fashion that will grow up more important in 2014. Google Hummingbird put the proverbial nail-in-the-coffin for link farms and link networks who once got high page ranks. After a series of revisions intended to penalize black Hat SEO, Hummingbird is the most stylish yet at spotting bad link patterns and reward genuine value. In 2014, the most efficient way to impress Google is building original, quality and relevant content. That’s not to say links are completely useless. Links from associated sites, particularly authoritative sites, will surely boost up rank. But your compelling, shareable content must be what inspires links. “A good SEO is a non-SEO,” Art Enke said, Director of SEO at Vertical Measures.
2. Focus on page, not keywords
Search today is about much more than ranking keywords. Particularly since Google has formally made all of its keyword data “(not provided),” a keyword-centric SEO policy won’t cut it. New school SEO is page-centric. “Make pages the center of your SEO world,” said Jim Yu of Search Engine Watch. Focus on designing pages for best user experience, together with quality content, measure traffic and revenue at a page level.
3. Get on Google+
For all of you, who decline Google Plus as ghost town, think once more. There are more than a few causes to hold Google’s social network, but let’s begin with authorship. Google’s authorship system, allows authors to build faith based on their content. This faith is counted by Author Rank, a metric similar to page Rank and correlated to social shares. This faith is quantify by Author Rank, a metric comparable to Page Rank and correlated to social shares, +1’s and other signals. Experts estimate in 2014 Author Rank will start to considerably impact Google’s assessment of sites. This year, get your content team on Google+. Focus on Author Rank and the Page Rank will go after. Bottom line: Google Plus is incorporated with all Google products and services; it is just as significant, if not more so, than Facebook or Twitter for SEO.
4. Location, Location, Location. 20% of searches on Google are associated with location and 56% of mobile users employ their device for local searches, reported Forbes. It is imperative than ever to optimize for local search, and new Google aspects like Google Plus Local and Google Carousel make it obvious that local is everything. If you are local business, make a clean citation on Google Plus Local, directs Social Media Today, and make sure to localize content, social and rich snippets.
5. Search is now semantic. One more product of the Hummingbird update is that search is now semantic. Google’s algorithm is now prepared to respond conversational queries and comprehend importance of search in context. No longer must keywords rule SEO and content creation, but the real everyday language people employ to get something on the web. Cater site description and content for semantic search.
Read more: SEO Company Detroit