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Detroit: Taking on a flourishing mobile SEO policy in 2014 will certainly give your organization a spirited advantage. To highlight the significance of implementing a mobile SEO strategy in 2014, it was found that 74% of mobile users use a search engine during their purchase process, and that 83% of mobile users plan to make a purchase within a day.
Here are 6 essential elements to ensure your mobile SEO success in 2014.
1. Focus on the Mobile User Experience
User experience is the only most important factor for the success of a mobile SEO policy in 2014. Even top retailers
User experience is the single most important factor for the success of a mobile SEO strategy in 2014. Even top retailers struggle with the mobile experience. User experience affects a site's capability to hold visitors, which we know has a direct impact on status. More prominently, it impacts a site's skill to produce conversions. Therefore, making sure your site offers mobile users with a great experience can develop your site's rankings, as well as its capability to take on and convert visitors into customers.
As you keep on reading, note that all of the vital elements discussed tie back to user experience. Google is regularly making strides to enhance mobile user experience. A mobile SEO policy that aligns with this objective will be more flourishing than a policy that focuses mainly on rankings and traffic.
2. Have a Mobile-Friendly Site
In 2014, a mobile-friendly site, whether responsive or dedicated, will be basic to a successful mobile SEO approach. The development of mobile traffic is rolling. According to the BrightEdge MobileShare Report, smartphone traffic increased 125% as compared to desktop growth, which increased only 12%.
However, desktop SEO will stay uniformly important in 2014. This same study found that smartphone users altered at only one-third the rate of desktop (and tablet) users, and much of this has to do with poor smartphone user experience.
There remains countless debate as to which is better, a responsive or a dedicated mobile site. The truth is that there are pros and cons to both, and the answer is whichever option will best meet the requirements of your customers.
3. Enhance Mobile Page Load Speeds
Page load speeds can have a significant impact on mobile user-experience and conversions. Based on research by the Nielsen Norman Group, Google wishes for mobile pages to load in one second or less to bring a positive experience, and keep the user connected. More than one second disturbs the users' flow of thought. According to Google, the average mobile page load speed today is over 7 seconds.
Because page load speed is crucial to building a positive mobile user-experience, it is important to a successful mobile SEO strategy. While it isn't clear how much of a direct impact mobile page load speed has on rankings, Google is stressing its significance because of the impact on user experience, and what is fine for user experience is good for rankings.
4. Incorporate Clean Design With a Focus on Usability
A site's design and usability can have a thoughtful impact on its capability to connect and convert, particularly for mobile users who view websites on smaller screens. Giving information in an intuitive and easily digestible format, big buttons, and clear calls-to action will make a world of difference when it comes to a site's capability to engage and convert mobile-users.
Usability should trump design, and needless design elements should be got rid of. They will only make a site appear messy on mobile devices, and decrease page load speeds.
5. Understand Mobile-User Intent
With the introduction of Google's Hummingbird algorithm, comprehending mobile user intent, conversational search queries, and voice search is vital to a successful mobile SEO strategy in 2014.
An SEO policy must always be directed by the needs and wants of your intended audience, and the needs and wants of mobile users are frequently different than that of desktop users.
For instance, smartphone users especially are seeking something local and have high purchase intent. According to Google, 69% of mobile users anticipate businesses to be within 5 miles of their location, and 55% of mobile users want to procure within the hour.
With this understanding, a local business, or a business with numerous sites knows that making their physical address(es), hours of operation, and contact information readily accessible to mobile searchers through a mobile-friendly website and Google+ Business Listing will develop conversions, and are elements that should be prioritized.
6. Take Conversational & Voice Search Into Account
Comprehending mobile-user goal also impacts the kinds of keyword phrases an SEO plan should fit in. In 2014, it will no longer be sufficient to just combine keywords with a location. Keywords will have to be measured in context as added mobile users use voice search and ask search engines precise questions.
While these six elements are essential to the success of mobile SEO in 2014, mobile SEO should no longer be considered different from desktop SEO. Rather, they are two parts of a complete SEO approach.
Consumers employ numerous devices to explore the products and services that interest them. An SEO policy that lets consumers to find your products or services and gives a great user-experience, in spite of of device, will be the best SEO tactic in 2014.
Read more: SEO Company Detroit