WordPress Website Development: Content Projection and Structure

21 January 2014

Detroit: Devising how you will structure any WordPress website build and how you will utilize different content types is vital to the site's victory. By taking the time to reflect on your alternatives at the commencement, you will save time, headaches and probably money too.

It's alluring to jump straight into setting up WordPress and firing up a code editor, without taking the time to think about what the site should contain. Stay away from that enticement. Bear in mind that a website's success depends on its content, so you need a very solid understanding of what content will be showed on the site, how it will be structured, and how users will interrelate with it.

Four questions to help you structure your content:

Some patrons will not have given much consideration to the site's content yet, while others will have a thorough content plan. Either way, there are precise questions you can ask that will aid you work together to make sure both that the correct content is added and that it is presented in a manner that works best for the client and the site users.

What are the site objectives and how will the content help to meet them? You need to know what the website hopes to attain. Ask your client why they want a website. What sort of patrons do they want? What do they want those patrons to do on the site? How many patrons do they need? Are they reaching out to existing patrons or aiming a new group of people?

What do site visitors expect? How does this exceed with the client's objectives? eCommerce sites are a great instance of how the user's objectives and the owner's objectives are different but overlap. On Amazon, for instance, many users access the site to purchase books; but Amazon would like you to also purchase a Kindle, or stock up on household items, clothes, or gifts. Your client's site should make it easy for users to do what they need to do but also support them to buy products the client wants to sell.

Who is the target audience? This will influence the kind of content needed and its tone. Different audiences will have different expectations in terms of ease of navigation, tone of voice, and quantity of content, such as a site for professional programmers versus a site for bank customers.

How is the content structured? This is vital to a smooth site build. If your client wishes to showcase products or case studies, you will need a custom post type for them. If these custom post types need to be classified in the same way as each other, this will involve the taxonomies you set up — sometimes one for each custom post type, sometimes one for multiple post types. Asking your client these queries will allow you to decide exactly what content to expect.

Planning Content Generation

One of the most frequent causes of delays to a site build is producing content. You need to work content generation into your project plan with sensible schedules that have been agreed upon with the people doing the actual work.

You don't have to put in all of the content while the site is being built: one choice is to create a site with the needed pages, posts, widgets, and so on, and set it up to display the content but without all of the content in place. You then hand the site over for the client to finish adding content.

A better advance with larger site builds is to see content generation as an ongoing process. The first phase of the project is to put up and start on a site with necessary content, and then work with the client to sustain the generation and adding up of more content as the site develops. This approach helps to guarantee a continuing relationship with the client after the site goes live.

Matching Content to the Best WordPress Page or Post Type

At this point, you identify what content the client needs to incorporate in their site, and you've agreed on a site structure that will attain their goals most efficiently. You now need to spot what WordPress content type to use to store each piece of content.

Based on the site, this will normally be a mix of pages, posts, and custom post types; but you may also need to employ custom fields, taxonomies, and other post types that could be offered by plugins. You may need to utilize more than one custom post type, or you may find that using categories or taxonomies for your custom post type does the job. Make a note of all of the types of content on your site and what WordPress content type you will want to use for it.

Planning Content Display

This is not about styling or design just yet, but rather where content will be displayed on the site, including the use of archive listings and widgets. A clear understanding of which widgets and listings will be employed and where they will emerge on the site will aid you to recognize where you need separate template files or conditional code.

For every section of the site, spot what content will be displayed on the page and where. This includes the following:

  • Headers and banners
  • Navigation
  • Widgets

A better way to sum up this information is by building a grid with the content type on one axis and the section of the site on the other, with particulars of what will go where added in. Different pages and sections may have different banners or sidebars, or added navigation as well as the main navigation.

When it comes to designing and creating websites, content is definitely the king. If you take the time to comprehend and plan your site's content before you begin to build it, the site will be improved for it and your site build will be smoother and more competent.

Read more: WordPress Website Development

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