Undeniable Significance of GDS Integration in Travel Industry

Travel Reservation System was actually started with an aim to provide travellers an ease of getting airline tickets. But now the GDS has been extended to the travel agents and hence the travellers can easily buy multiple tickets from multiple airlines. In today’s competitive world, everybody look for better ideas to stay alive in the competition. GDS integration is certainly one of the best ideas which leads you a better global exposure.

GDS is a computerized service that provides travel related services and transactions. It covers almost everything that a traveller needs, from air tickets to hotel bookings, car rentals and so on. It communicates the price, availability information and products to travel agents and Internet Booking Engines (IBE) while allowing automated transactions.

Importance of GDS Integration:

  • Global Distribution System places the hotels on number of supermarket shelves all over the world and multiplies hotel bookings along with the revenue. This method is highly effective in capturing the attention of International corporate travellers. You can gain a profitable corporate business especially if you are near any major government office, airport gateways or commercial enterprise.
  • GDS web has also been successful in enticing the vacation travellers. According to the Phoenix Market International (a market research company), The use of global distribution system across corporate and leisure travellers shows a rise in the graph as the number of travel agents using GDS is continually growing by 14% from 2011.
  • The top-class hotels can also make use of GDS SiteMinder to capitalize them. It is a web based technology solution which connects hotels to all the global distribution systems like Amadeus, Sabre, Abacus, Travelport, Worldspan and Galileo.
  • But how would SiteMinder work? All the availability information and live rates of a hotel will be directly sent to the GDSs and Internet Booking Engines through SiteMinder’s Channel Manager. As soon as the customer makes a reservation on the GDS or IBE, the channel manager decreases the inventory instantly across all the channels including the hotel’s own website. Later, it automatically delivers the reservation details into the Central Reservation System.

Over the past four years, we are seeing the tremendous increase in GDS bookings and few industry observers also feel that the GDS would become out-dated within few years. But like many other software systems, GDS would also evolve and become a direct corporate booking tool instead of being a system. Integration methods might also change while blurring or merging separate functions like booking and inflight processes.

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