Android, the World's Most Prominent Mobile Platform

22 January 2014

Detroit: Android powers hundreds of millions of mobile devices in over 190 countries across the world. It’s the major installed base of any mobile platform and rising fast – every day an another million users power up their Android devices for the initial time and start searching games, apps and other digital content.

Android gives you the entire thing you need to put up first-in-class app experiences. It offers you a single application model that lets you deploy your apps largely to hundreds of millions of users across a wide range of devices—from phones to tablets and afar.

Android offers you a first class platform for building games and apps for Android users all over, in addition to an open market place for giving out to them right away.

According to the 'Mobile App Developer Survey 2013', done by, Android is the podium of selection for app developers entering the development scene.

Three quarters of app developers have been in this business for less than three years, making this a young, but rising industry, says the study. In addition, app developers who enter this business mostly take on the Android OS. Once they gain grip, they begin accepting other platforms.

While individual developers turn out to focus more on the entertainment division, multimedia games and apps; finance and business is the most outsourced division to an application development services company.

Monetisation and Digitisation of apps are two of major challenges faced by app developers. As social media integration enables deeper engagement and brand amplification of the app, 90% of app developers are looking at ways to attain that.

The study says that 47% of players in the industry are independent, 25% are App/Game companies and 27% App development Services.

While 62% of app developers consider Android for their first year, 49% of developers in business for over 3 years have attempted out a newer platform Native Apps compose 32% of development activity, with the left over 68% apps being cross platform ones.

Read more: Android Apps Development Detroit

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