The HubSpot COS vs. WordPress

21 January 2014

Detroit: WordPress was the only platform to be chosen for developing websites. HubSpot platform was also preferred but of late it did not offer the design potential and flexibility that WordPress did.

During the Inbound13 conference, HubSpot officially declared the launch of its new “COS” or Content Optimization System. If you are thinking that COS is a new term, you are completely correct. If you are aware of “web talk”, you know that CMS stands for Content Management System and that websites created on a CMS (whether its WordPress, Drupal, Joomla, or any other CMS) are the most dominant kind of site on the web. CMS’s are accepted because of their user-friendliness and the fact that you can put them together without any web knowledge. HubSpot has built COS as the first integrated website, blog and landing page system to be optimized for mobile right out-of-the-box. It is totally incorporated with each marketing channel and it gets used to each individual viewer’s unique context.


WordPress is the same as blogging. It was what the platform was initially built for, and it is still the prime use. But in the years since WordPress first launched in May 2003, it has developed into a much more sophisticated platform, able to serve as the foundation for highly dynamic content websites. The fact that it is open source makes it very simple for people to design and sell plugins that can be employed to tailor you WordPress site. Web designers have take notice and today, WordPress have been utilized by more than 18.9 % of the top 10 million websites.

The Strengths

What makes WordPress such a popular choice?

  • Community: The size of the WordPress community is supreme. Not only is it renowned, but it is a very active group providing support and solutions at no cost to the user.
  • Plugins: Plugins let WordPress to be highly customizable without having to know a thing about web development. If a user requires a solution, you simply reach out to the community, and in nearly all cases you can download a free plugin to resolve the problem.
  • Modular Layout: WordPress recognizes that one of its major identifiers is the user-friendliness in discovering and setting up plugins. Most themes are built to accommodate a drag and drop interface where modules can be exchanged at will. This makes it very simple for a novice to build unique websites tailored to their needs.
  • Cost: WordPress is free. You can download it and get ongoing within five minutes. The only cost you incur is to buy your domain and your website hosting. Imagine it this way: Your license and insurance cost you a few dollars, but you get the car absolutely free!
  • Themes: Because the WordPress community is so big, you can discover a fully customizable theme that best lines up with your needs for under $100. The alternatives obtainable can suit both beginners and extremely trained developers.
  • Open Source: WordPress is developed by members of its community, so you don’t have to be anxious about the company stock crashing. WordPress will forever be there, managed by developers that just want to see the finest for the platform’s existence. WordPress maintains that it is free and always will be.
  • FTP: WordPress can be as easy or as advanced as you want to make it. If you are a developer looking to customize your site from scratch, you have standard FTP access to your website, allocating you complete control. If you are a beginner seeking a simple website solution, you can use one of the built in website “themes” to produce a professional looking site instantly!

The HubSpot COS

HubSpot’s inbound marketing software has constantly provided the ability to create and host a website in one package, all within the monthly contribution fee for the software. Up till now, design was never the selling feature, and most HubSpot websites were built on one of three built in templates. People employed HubSpot for its inbound marketing abilities and analytics management. If you wanted to build truly custom site, you had to either be an HTML expert or employ one to assist you. The result? Many of our clients decided to create their sites on WordPress and simply install HubSpot’s tracking code.

This has all altered. In August 2013, Husbpot officially declared the COS or Content Optimization System. With the begin of the COS, HubSpot users now have the best of both worlds; fully integrated inbound marketing software and a dynamic, content-rich site that exceeds all other platforms on the web because it incorporates personalization based on the visitor’s context.

There are some flaws that you must know about if you are attempting to settle on between HubSpot and WordPress:

It Isn’t Open Source: Because HubSpot has not opened up to outside developers, the only place you can HubSpot is on HubSpot. While HubSpot has a large community of devoted followers, they are not contributing to the development of the software.

It’s New: The COS has been in beta for Partner Agencies like us over the past six months or so, and it was officially released in late August. For a company that doesn’t have an open source community, this isn’t a lot to go on. If you are agitated about making the switch and want to dive in head first, hold on. Right now, there are not a lot of resources obtainable to show you how things work. As a Partner Agency you can take HubSpot’s COS training and get a certification, but this is the only resource presently available. Consequently, the number of developers is slim. This leads to costlier solutions if you are looking for someone to do this for you.

Themes: Users have the option to decide a ready-built template from the HubSpot Marketplace, but since the technology is so novel, it isn’t coming cheap. When you combine the monthly cost of HubSpot, together with the price of a ready-built template, you have quite a bit invested. Think you can do it yourself? Unless you have an applicable understanding of html and .css, you will be at a loss. The layout editor may be drag and drop, but you are still needed to create your styling from the ground up.

Cost: HubSpot doesn’t come low-priced. Packages start at $200 per month and increase in price based on functionality and the number of contacts you plan to import or gain. In addition, the popular Smart Content functionality is only for Pro and Enterprise users. This is not something you try out on a whim. This is something you spot as a need for your business and put the right people in the right places to make it work.

Control: When you buy HubSpot you are quietly agreeing to give up a little control. You won’t have FTP access to your website, and you will have no additional access to your hosting other than HubSpot client support.

Read more: WordPress Development Detroit

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